Ten tips for a scorcher of a pitch
From 17 to 22 August, nine Dutch indie game developers presented their newest games at the Holland Pavilion during Gamescom in Cologne. Gamescom is Europe’s biggest gaming fair, an event that attracts 400,000 visitors and participants from all over the world. Creative Industries Fund NL joined forces with the Dutch Games Association, Dutch Game Garden and Control Magazine to offer these nine teams a platform at Europe’s most important games fair.
Plan about 2/3 of your meetings in advance, at least 3 per day.
Think up a good introductory sentence and talk to familiar people.
Make a portrait gallery with mug shots of the most important journalists, publishers and other relevant people. Memorize their faces, so that you can approach important people with ease. You’ll come across the most important people at the most unexpected moments.
Make sure your pitch is lively and that you can convey the experience in one go. Be clear about what your genre is. Have your statistics and figures readily available and understand what they mean. Avoid a standard little talk.
Be prepared and have your game trailer ready to play on as many different devices as possible, so that you can give a pitch at any given moment. Pitch everywhere: in the queue at the cafeteria, at the Holland Pavilion or in the hotel lobby. That’s they way to test your preparation, your pitch and your adaptability.
Help your fellow exhibitors to expand their networks by introducing them to the party you’ve just been talking with.
Perfect media mailing: brief, clear-cut and simple, and include a trailer. Understand their specific target group. July is the month to contact the media, because only a few of the major publishers are active.
Sometimes people are looking for your expertise rather than the product.
Maintain your Twitter contacts and remain active on Twitter – during and after Gamescom.
After Gamescom devote time and attention to a good follow-up: thank the people you’ve talked to and keep on mailing them.
Image: Tamara Robeer