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Selection Open Call Salone del Mobile 2018
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Selection Open Call Salone del Mobile 2018

8 February 2018

The Open Call Salone del Mobile 2018 is an initiative by the Fund to make it possible for design studios to present themselves during the fair week in Milan. Advisers Marleen Engbersen and Nadine Sterk have made a selection from the 47 proposals. The 11 selected proposals offer quality and diversity, thus satisfying the intention of displaying a wide range of Dutch talent in an international context. The Salone is one of the largest international fairs for furniture and product design and is being held this year from 17 to 22 April.

The selection represents the breadth of the Dutch design sector: when making their selection, the advisors considered the distinctive artistic quality of the work to be shown and the type of presentation, how the presentation in Milan aligns with the development of the designer or the studio and how the presentation fits in with a long-term strategy. The advisors also looked for diversity in the types of projects, presentation spaces and development stage of the design studios. Lastly, they also looked at unique forms of collaboration and group presentations.

Er zijn in totaal 11 voorstellen geselecteerd, van de volgende aanvragers:

Lumière du Nord
Jelle Mastenbroek en Daniel de Bruin
Koos Breen en Boris de Beijer
Stichting Chi Ha Paura...?
Alissa+Nienke
buroBELËN
Truly Truly V.O.F
Crafts Council
Dutch Invertuals B.V.
TIJS GILDE DESIGN STUDIO
VANTOT vof

selection
The selection includes proposals for application-oriented and detailed designs, such as the Minois Smart Minimalist by Lumiére du Nord. The choice has also been made for more experimental work being shown at an earlier stage of development, such as the presentations by Truly Truly, VANTOT vof, Alissa+Nienke, Studio Belén and Tijs Gilde Studio. Jelle Mastenbroek and Daniel de Bruin opted for a more conceptual installation that focuses on the experience with a social message.

The selected platforms Stichting Chi Ha Paura …?, the Crafts Council and Dutch Invertuals provide the designers involved with an excellent opportunity to present themselves in Milan within a unique group presentation. These platforms each work with a distinctive concept that provides new perspectives on Dutch design with a more outspoken and experimental character. Also in line with this idea is the proposal submitted by Koos Breen and Boris de Beijer, a performative presentation from a collective of young designers who want to sound an unconventional note in Milan with a distinctive type of presentation. The collective consists of Thomas Ballouhey, Boris de Beijer, Koos Breen, Reijnald Kolthof and Lonneke van der Palen.

Milan
The advisers note that the presentations in Milan are increasingly about 'the experience'. Not just the work being shown, but also the presentation form should attract attention. For international media coverage, a sophisticated presentation and communications strategy is required and a presentation becomes a goal in itself. The advisers express their criticism of this situation, because it can distract attention from good design and finding production possibilities. On the other hand, they recognize that this is an international development and that the Netherlands is able to stand out in this respect. The tendency also offers opportunities for the Netherlands. So they expect the presentations of the selected platforms in particular to attract a great deal of international attention in Milan.

criteria
The submitted proposals were evaluated according to the criteria in the open call, focusing on proposals that stand out in terms of artistic quality, presentation form and strategy. In addition, the preference was for proposals where special forms of collaboration were entered into or which focused on a group presentation, because that generally works well within the context of the fair week. The advisers assessed the extent to which the proposals had been set up consistently and how well they corresponded with the objectives of this open call and the Programme for Internationalization.

working method
The advisers take the quality of the work to be presented and the portfolio as their starting point. They then looked at the presentation proposal, including the planned location in Milan, in combination with the intended strategy and expectations. The intended strategy is in line with the position of the design studio within the field - for instance starters or designers with an established practice. The evaluation took into account whether the intended strategy corresponded with the objective, for instance reaching international press/media or instead accessing commissioning clients to investigate concrete production possibilities. The nature of the work to be shown is also a decisive factor in achieving the objectives. More application-oriented designs require a different presentation, for example in form and location, than designs and installations that are more conceptual by nature or that focus on 'the experience', is the assertion of the advisers.

open call
With the open call, the Fund aims to present the excellent quality of the Dutch design sector and to strengthen the international reputation of the creative industries in the Netherlands.

Photo above: READY, SET, GO!, Koos Breen en Boris de Beijer/Better Known A

more news

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Talent Development Grant Programme conditions broadened for architects

14 February 2019

From now on, starting architects, urban designers, garden and landscape architects and interior architects may submit applications to the Talent Development Grant Programme up to four years after their registration in the Architects' Register.
To be eligible for the Talent Development grant, applicants must not have graduated more than four years ago. For architects and related disciplines, this condition proved to have a limiting effect. Since 31 December 2014, they are required to gain two years' professional experience before they can be registered in the Architects' Register and are allowed to use the protected title of architect, urban designer, garden and landscape architect or interior architect.

So from now on, The Fund will regard registration in the Architects' Register as the moment of graduation. Starting architects, urban designers, garden and landscape architects and interior architects may submit applications to the Talent Development Grant Programme up to four years after being included in the register.

By broadening the conditions of the Talent Development Scheme for architects and related disciplines, the Fund hopes to lower the threshold and receive more applications for the working grant from this group. The number of applications from architects lags behind those submitted by designers and makers working in design and digital culture. The broadening of the conditions also offers architects greater opportunity to formulate their own vision on spatial and social developments before submitting an application. Given the complexity of their field, this takes more time than in other fields.

The deadline for applying for Talent Development grants for 2020 is 6 March 2019. Are you interested in knowing who has received support in recent years through the Talent Development Grant Programme? Platform Talent gives an overview of all the supported designers and makers.

Foto above: Arna Mačkić graduated in 2010 from the department of Architectural Design at the Gerrit Rietveld Academie and was supported for the Talent Development Grant Programme in 2014.
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New grant programme for interactive and immersive media productions

7 February 2019

Immerse\Interact is a new programme for interactive and immersive media productions, which is offered jointly by the Film Fund and the Creative Industries Fund NL. The programme replaces the Non-fiction Transmedia programme that the Funds have been operating since 2014.
from Non-fiction Transmedia programme to Immerse\Interact
The crossover between film and digital culture has created a new field in which interactive designers, graphic designers and digital pioneers work together with directors, screenwriters and producers on innovative media productions. Together they explore the future of storytelling in a changing media landscape. This future is digital, sometimes interactive, sometimes immersive, sometimes in co-creation with an audience, but always based on the power of the story.

The Immerse\Interact programme stimulates projects within the interdisciplinary media landscape to set the bar high. Artistic research and experiment in the field of digital storytelling and the use of interactive or immersive media play a central role. The funds jointly contribute € 1.3 million annually to the programme.

Doreen Boonekamp, Executive Director and Chair of the Board of the Netherlands Film Fund: 'With the extra budget that we can utilize for the programme and the broadening to both non-fiction and fiction, makers will have room for more experimentation in an area where the sector has high ambitions and potential'.

Syb Groeneveld, Executive Director and Chair of the Board of the Creative Industries Fund NL: 'The Immerse\Interact programme gives makers of crossover productions in the Netherlands the opportunity to explore the boundaries of storytelling, enter into new collaborations, find a new audience and present themselves internationally.'

which projects are eligible?
Artistic productions that contain a supporting cinematic component and in which storytelling, both fiction and non-fiction in relation to interactive (web-based/mobile) or immersive media forms (360-degree video, VR, XR), plays a central role. Crossovers in the form of transmedia productions or installations can also be considered.

who is eligible to apply?
Film producers and AV producers with a demonstrable track record in the field of interactive storytelling or AR/VR/XR can apply: for development up to € 25,000, for realization up to € 100,000.

Individual makers with demonstrable expertise in the AV field can apply if the intended fund contribution for realization and possible development taken together is lower than € 30,000. Individual makers must be registered with the Chamber of Commerce.
Producers and individual makers who apply for realization must have a portfolio containing at least one realized project in the disciplines mentioned. If there is any uncertainty, the applicant may submit a request for portfolio review by the Funds up to three weeks before the closing date.

deadlines
19 March 2019
27 August 2019
Applications can only be submitted to the Film Fund on the day of the deadline, before 17:00. The application form is available online from 25 February 2019.

In conjunction with the new programme, the Film Fund will use extra resources within the minority co-productions programme to make co-production of immersive and interactive media productions possible. The maximum contribution per project is € 50,000.

Click here for more information.

If you have any questions, please contact:
Nienke Doekes, project officer New Screen NL, Netherlands Film Fund:
[email protected]

Joris van Ballegooijen, coordinator Immerse\Interact programme:
[email protected]

information days Immerse\Interact
If you have additional questions, and would like to speak to Nienke Doekes and Joris van Ballegooijen, please send an e-mail to [email protected] to make an appointment on one of the following information days:
Thursday 7 March, 2:00 - 5:00pm
Wednesday 13 March, 10am - 1pm
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Selection Open Call Talent Development in International Context

6 February 2019

In 2019, Afaina de Jong, Studio Kasia Zareba, Stëfan Schäfer and Space & Matter will collaborate with innovative international partners. These four designers were selected from sixteen proposals by Dutch designers and makers who responded to the Open Call Talent Development in International Context. De Jong will work with the Grafikens Hus in Sweden, Zareba will have a residency at a Portuguese ceramics company, Schäfer will work with a Berlin scientist and publisher and Space & Matter will test their vision on circular urban transformation at a pilot location in New York.
The Fund uses this call to give designers and makers the opportunity to deepen their practice internationally and to develop it artistically and professionally. The selected projects fulfil an exemplary function for the Dutch creative industries and at the same time enrich our creative industries with new knowledge.

selection
All the proposals were evaluated by the selection committee consisting of Lucas van der Velden, Samira Benlaloua and Olv Klijn. Proposals where exceptional artistic vision, professional development and interaction with the international partner reinforced each other were preferred by the advisors. Attention was also paid to the social and cultural relevance of the proposals, the requirement to exchange knowledge and the fact that the partnership must preclude situations where a commission is involved.

The four proposals selected are as follows:

Afaina de Jong & Grafikens Hus (photo above)
Studio Kasia Zareba & Vista Alegre
Stëfan Schäfer & Archive Books
Space & Matter and ONE Architecture

The proposals that were not selected fell short on one or more criteria. Although the partners in various proposals have a good reputation, the collaboration was not always focused on reciprocity. In many applications, the advisory committee also missed a clearly formulated objective or urgency that transcended the applicants' own practice. In addition, there was sometimes a lack of insight into how the knowledge would flow back to the Netherlands.
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Interview Marjan van Aubel | Future work

6 February 2019

Marjan van Aubel trained as a product designer at the Amsterdam Rietveld Academy and the Royal College of Art in London. For a number of years now, she has been profiling herself as a solar designer and is focusing on the smarter application of solar cells, in the hope of accelerating the sustainability of our society and creating awareness about our energy consumption. This did not go unnoticed, because in recent years she received a WIRED's Innovation Award, was voted Radical Innovator and Swarovski named her Designer of the Future.
Material experimentation, knowledge development and the achievement of social change are central to the work of Marjan van Aubel. To this end, she collaborates extensively with scientists, technicians and institutions, such as ECN.TNO (Energy Research Centre of the Netherlands) currently. She was able to bring the focus to her work thanks to a talent development grant from the Creative Industries Fund NL. “With a practice that you have to keep running every day, there is little room left for reflection and experimentation.The working grant gave me time to determine my direction and allowed me to invest a great deal specifically in materials research”, explains Marjan.

experiment
In her first designs as a solar designer, Marjan van Aubel investigated ways to incorporate solar cells into existing objects that are common in our daily lives in an aesthetically pleasing and natural way. One of the results was the Current Table, the first piece of furniture that is able to generate energy indoors thanks to a glass top which incorporates solar cells. This table is no longer just a table, but also a small power plant. She also developed a window that, in a similar way to the table, generates its own electricity from daylight and colour. Thanks to these types of designs, solar cells can be integrated into our daily lives in more and more ways, on a small but also much larger scale, for instance in greenhouse horticulture.
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'Current Table' Photos: Mitch Payne

“During the first phase, I experimented with as many applications of the solar cells as possible. My starting point is always: what resources are available and how can you use them? In addition, I try to think about how we will deal with energy in the future,” says Marjan. “With Swarovski I have developed an installation that increases the efficiency of solar cells thanks to the use of crystals. And now I am working with ECN.TNO to develop the aesthetic quality of solar cells. The first solar cell was built in 1883. Over the years they have become much more efficient and cheaper while their appearance has hardly changed at all. But if you want to accelerate the energy transition and make solar panels a success, they have to be much more desirable and better integrated into our environment.”

collaboration
She has someone who supports her in her business and works a lot with interns, but otherwise most of the collaborations she enters into are outside the design world. Marjan does not have any difficulty achieving these partnerships. “You can't do these kinds of research projects on your own, especially if you want them to have an impact. At ECN.TNO I work together with a team of product developers that includes physicists. I get plenty of explanation about the technical aspects and learn how the industry works. At the same time I bring my own knowledge and, in particular, an alternative approach. In industry, they work towards a final goal via a preconceived step-by-step plan. But that leaves little room for taking new paths when appropriate. My approach is rather unfamiliar to them, but they do see that it achieves results.”

In addition to the questions she herself lays at the door of other parties, Marjan van Aubel is increasingly being approached by companies. They are keen to work with her and if it fits in with her projects, she does. “To begin with, I sometimes received sceptical reactions to my work from the scientific community; it takes a while before people start taking you seriously. So it's a real pleasure when a glass manufacturer approaches you and asks you to jointly develop glass based on solar cells.”

'The grant gave me space for experimentation and research, I was able to expand my network and I could engage a coach. '


professionalization
Collaborating with other parties also means concluding contracts, and that is not always easy. With large parties such as ECN.TNO, these are extensive documents that don't simply get signed. You have to deal with legal departments and make sure that you are well covered yourself. So Marjan became a member of the BNO. “It's a good feeling when a lawyer reads a contract with you, especially when there's a lot at stake. The legal advice you receive also helps you to assess the consequences better. It is also good that the BNO has many model contracts such as General Terms and Conditions. I use these regularly.”

At the moment Marjan van Aubel is also supported by the Fund. For her collaboration with ECN.TNO, she submitted an application for the Open Call Fresh Perspectives, which is aimed at supporting collaborations with knowledge centres. “The Fund really has been very important for my development, and still is. When I applied for the talent development grant, I had to decide what I wanted to do with my work. The grant gave me space for experimentation and research, I was able to expand my network enormously because I could attend lectures and seminars and I could engage a coach who helped me determine my focus. I can only advise others to consider carefully what they want to achieve with their work when applying for a grant. And realize that self-reflection takes time; you have to take that time as well.

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'Cyanometer' in collaboration with Swarovski

If you would like to know more about the Creative Industries Fund NL's Talent Development working grant, click here. The deadline for applying for talent development grants for 2020 is 6 March 2019. Are you curious to know who received support in recent years through the Talent Development grant programme? Platform Talent provides an overview of all the supported designers and makers.

This interview is part of a series of three. In the upcoming weeks there will follow more interviews via our newsletter.

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Tips for applicants

5 February 2019

Talent is there to be developed. This requires, among other things, time, concentration and the opportunity for experimentation. To make this space possible the Creative Industries Fund NL offers working grants through the Talent Development Grant Programme. The deadline for applying for the 2020 working grants is 6 March 2019.
Talented designers and makers – ranging from young and just starting out to older and more experienced – are eligible for the talent development grant. The working grant gives you a whole year to determine your direction, invest in knowledge development, expand your network and work on the professionalization of your practice.

If you are planning to submit an application to Talent Development or one of our other grant programmes, please take advantage of these tips:

1. Inform yourself
The Fund's website contains a lot of information about all the different programmes, including Talent Development. Here you will find all kinds of useful documents such as the Subsidy Regulations and the Grant Programme for Talentdevelopment. So before you start an application, take a moment to read all the basic information.

2. Be critical of yourself
Self-reflection is important anyway, especially when developing a proposal for a grant application. Ask yourself questions about your concept and what you are adding to your profession. Additionally, make sure you have a good motivation; this is something the committee members attach great importance to.

3. Ensure relevance
Ask yourself why your project is necessary, for yourself, for the profession, for the world. And make sure you make this clear in your application.

4. Ask others for feedback
To hone your proposal, reactions from outsiders and/or colleagues can be very valuable. Discuss your proposal with them, ask for feedback and focus on where you want to go.

5. Be complete
Applications are evaluated by the committees on the basis of the information contained in the application. So make sure it is complete and don't forget any details. What is clear to you is not necessarily clear to others, especially if they do not know you and/or your work.

6. Be clear
Knowing how to communicate your plans and ambitions well is half the battle. Make sure your application is clear and well-written. Make sure that the ambitions you formulate in your motivation letter fit in with your portfolio. If necessary, have someone check it.

7. Don't be too critical of yourself
Being critical of yourself is good. But being too critical has an inhibiting effect. So do not disqualify yourself in advance.. If your proposal is rejected, realize that everyone is judged on their own merits, but of course you always have to deal with the competition. Especially in over-subscribed rounds, this can be decisive.

8. Don't get discouraged
Don't be afraid of a rejection. You sometimes have to wait a while, but there is always a new opportunity to submit a subsidy application.

questions
Do you have a question that is not answered on the Talent Development page? Mail to [email protected] Marieke Ladru or [email protected] Roxanne Minten of the Grant Programme of Talent Development. Or call Of +31 (0) 10 4361600 during the telephone consultation hour:
Friday 15 February 2019 between 10am-12pm
Friday 22 February 2019 between 10am-12pm
Friday 1 March 2019 between 10am-12pm
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