Image report SXSW 2016
Images: Nick Helderman
The Fund is supporting the pavilion with a contribution from the supplementary resources of the Internationalization programme. The Fund’s contribution means that up-and-coming Dutch designers can expand their field of activity and position themselves more effectively within the international design sphere.
Photo above: London Design Fair, Dutch Stuff 2017. Photographer: Sophie Mutevelian
Five game developers presented their work in the Holland Pavilion within the fair’s B2B section with the Fund’s support. The combination of indie developers and presentations by a number of larger Dutch games studios bore fruit once again. The indie developers note that the pavilion served as an important meeting place for budding professionals and was a valuable complement to planned meetings with publishers, game developers, media and investors. For example, Luuk Waarbroek of games studio Napalm Tree spoke with potential leads, while indie developer Erik Habets of Fromto made highly promising steps towards finding a publisher. Meetings with international contacts are simpler to plan here, and deals are struck wherever possible. That makes this event the ideal networking opportunity within the European and global games industry.
The Fund also supported two Dutch game developers – KeoKen and Ronimo Games – to present themselves at the Indie Arena within the B2C section. The massive turnout gave the studios the opportunity to promote their games to a wide-ranging public in a short time. Both stands were really busy and drew plenty of attention from visitors. Joost van Dongen of Ronimo Games: ‘The personal contact with consumers at Gamescom gives a great deal of satisfaction and is really useful for finding new customers.’
Show Your Courage
Creating games is one thing, but bringing them to the market successfully is something else. At Gamescom there are all kinds of key industry figures in attendance who can help games companies in this regard, as young developers often lack experience in pitching and networking. This prompted the Dutch Games Association (DGA) and Dutch Game Garden to organize Show Your Courage. A selection of veterans from the games industry were interviewed about a diversity of topics within the sector, which gave others the opportunity to enter into discussion with peers and learn from their expertise. This whole programme has been recorded in high-quality video and is easy to find on the DGA website.
Photos: Dutch Games Association (DGA)
an inspiring keynote lecture by Prof. Paul Chamberlain, design director Lab4Living Sheffield Hallam University, and Dr. Claire Craig, health director Lab4Living Sheffield Hallam University, both founders of the conference and the journal Design4Health;
networking with other interested partnersincluding care professionals and designers;
a guided tour of the ‘Chronic Health’ exhibition at the Embassy of Health about the role of designers within healthcare.
Prof. Paul Chamberlain, Design Director of Lab4Living at Sheffield Hallam University
Dr Claire Craig, Health Director of Lab4Living at Sheffield Hallam University